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AMBASSADOR MET THE ISRAELI MINISTER OF TOURISM

On July 2, 2007 the Lithuanian Ambassador to Israel Mrs. Asta Skaisgiryte Liauskiene met with the Israeli Minister of Tourism Mr Yitzhak Aharonovitch. During the meeting the possibilities to expand bilateral tourism were explored. It was stated that the turnover of tourists between the two countries is far too low and does not reflect the potential that exists. An under-explored niche is to attract more visitors interested in cultural and religious sites. It was agreed to foster advertising the two countries as new tourism destinations via mass media.